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Building a Strong Email List: 3 Proven Strategies for Nonprofits

matthewrstover

As a nonprofit organization, you know that having a strong email list is crucial for connecting with supporters, spreading the word about your cause, and ultimately driving change. A robust email list means more people are hearing about the work you do and how they can get involved. In this post, we'll dive into some ways you can build a strong email list and grow your community of supporters.


Sign-up Forms

The most straightforward way to build your email list is to create sign-up forms for your website. Make sure the forms are prominently displayed on your site and offer clear instructions for how people can sign up. You can also add sign-up forms to your social media accounts, including Facebook and Twitter. When people visit your site or social media pages, they should have no trouble finding and signing up for your email list.


Social Media

Social media is a powerful tool for reaching new people and growing your email list. You can promote your sign-up forms and encourage people to join your email list by posting about it regularly on your social media accounts. Make sure to share why they should sign up and what kind of content they can expect to receive.


Events

Hosting events is a great way to connect with your supporters and grow your email list. At your events, have a sign-up sheet available for attendees to join your email list. You can also have a laptop or tablet set up for people to sign up on the spot. Additionally, you can encourage attendees to sign up for your email list when they register for the event.


Building a strong email list is crucial for any nonprofit organization. By using sign-up forms, social media, and events, you can grow your email list and connect with more people who care about your cause. Remember, a robust email list means more people are hearing about the work you do and how they can get involved.


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