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The Best Angles to Capture Great Content at Your Organization's Events

Writer's picture: Matthew StoverMatthew Stover

Learn the best angles and simple tips to create a visual narrative that highlights your impact and inspires support!


Whether you’re hosting a charity run, a community festival, or a volunteer day, capturing the right photos can make all the difference in showcasing your event’s impact. Great visuals tell a story, engage your audience, and inspire support for your organization.


But where do you start?


Here’s a simple, approachable shot list to help you capture the best angles at your next event.

1. Set the Scene with a Wide Shot

Start by giving your audience a sense of place. A wide shot of the event location provides context and sets the tone. For instance, if you’re at a 5K charity race, capture the runners lined up at the starting line. This helps people feel like they’re part of the experience.


2. Show the Action

Action shots are key to communicating what’s happening. Focus on people actively participating—like volunteers handing out items, attendees engaging with a speaker, or participants enjoying an activity. These moments make your audience feel connected and highlight the energy of your event.


3. Smile for Posed Group Photos


Gather small groups of participants or volunteers for posed pictures. Ask them to smile at the camera, and ensure they’re centered in the frame. Leave some space on the sides for cropping, especially if you’ll be sharing these photos on social media platforms with specific aspect ratios.


4. Get Up Close with Key Details

Don’t forget the little things! Close-up shots of items like t-shirts, signs, or food can add variety to your visuals and highlight unique elements of your event. These images are perfect for social media posts and help round out your storytelling.


5. End with an Impact Shot

Wrap up your coverage with a shot that shows the result of the event. It could be runners crossing the finish line, volunteers standing proudly by a completed project, or children showcasing their artwork. These photos highlight the impact your organization is making and inspire future participation or donations.


By following this simple shot list, you’ll create a visual story that’s both engaging and informative, drawing your community closer to your mission. Next time you’re at an event, grab your camera (or phone!) and start capturing those moments that matter.

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