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From First Sight to Forever: Strategies for Lasting Nonprofit Support

Writer's picture: Matthew StoverMatthew Stover

Man speaking to a woman while holding coffee mug

Imagine you walk into a coffee shop and see someone attractive you've never met. You

introduce yourself and immediately ask, "Will you marry me?"


Chances are, they're going to say no.


This strategy is similar to a mistake many nonprofits make when trying to get new

supporters. They introduce themselves and their mission and then ask for support right

away. This approach might work sometimes, but it's usually not the best way to build a

lasting relationship.


Let's think about this scenario in a more realistic way:


You enter the coffee shop, see someone attractive, and say 'hello.' You start talking, and

maybe you go out on romantic dates over time. After more dates and time together, you

get to know each other better. You might ask them to marry you when you feel the time

is right and this time, there’s a higher chance they will say yes.


This process of slowly building a relationship is similar to how nonprofits should try to

engage with potential supporters using the AIRA model: Awareness, Interest,

Relationship, and Action. Each step is important for getting someone to support your

cause. Understanding and using this model can really improve how you talk to potential

supporters.


Awareness is the first step. It's about letting people know who you are and what you

do. It's crucial because it helps you grab attention in a world where everyone is

competing for it. Without a good strategy for raising awareness, it's much harder to get

supporters, donations, or volunteers.


Continual Awareness is also important. You need to remind people about your mission

several times; often, it takes seven reminders before they really notice you. When

planning your marketing strategies, it’s important to be intentional about your activities

to increase awareness.


So, how can you make sure people remember you?


At Delta Creative Agency, we offer over 25 strategies to build awareness. Here are five

of them:


1. Optimize Your Social Media Presence: Make sure your social media

profiles use the right keywords so people can find you easily. Keep your

profiles interesting and up-to-date.


2. Post Regularly on Social Media: Social media platforms prioritize

consistency in their algorithms. By keeping your profile fresh with content,

your posts will be pushed to the top of the feeds for potential supporters.


3. Leverage the Network of Your Supporters: Ask people who already

support you to share your marketing content and talk about your work with

their friends.


4. Stay Current: Use the latest tools and features on social platforms to

get the most out of them and reach more people.


5. Work with Local Media: Building relationships with local newspapers or

TV stations can help spread your message even wider.


Man proposing an engagement ring and woman smiling in happiness

Being thoughtful about how your organization raises awareness is like caring for a

growing relationship—it takes time, effort, and smart planning. Getting people to know

what your organization stands for lays the groundwork for deeper connections, trust,

and, ultimately, actions that help your mission.


Ready to take your nonprofit's marketing strategy to the next level? At Delta Creative

Agency, we specialize in developing tailored awareness strategies that connect deeply

with your audience and build lasting relationships.


Don't let your message get lost in the noise.


Contact us today to discover how our expert team can help you effectively capture attention and drive engagement.


Email matthew@deltacreative.agency for a consultation and learn more about our dynamic

approach to nonprofit marketing.

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