
Imagine you walk into a coffee shop and see someone attractive you've never met. You
introduce yourself and immediately ask, "Will you marry me?"
Chances are, they're going to say no.
This strategy is similar to a mistake many nonprofits make when trying to get new
supporters. They introduce themselves and their mission and then ask for support right
away. This approach might work sometimes, but it's usually not the best way to build a
lasting relationship.
Let's think about this scenario in a more realistic way:
You enter the coffee shop, see someone attractive, and say 'hello.' You start talking, and
maybe you go out on romantic dates over time. After more dates and time together, you
get to know each other better. You might ask them to marry you when you feel the time
is right and this time, there’s a higher chance they will say yes.
This process of slowly building a relationship is similar to how nonprofits should try to
engage with potential supporters using the AIRA model: Awareness, Interest,
Relationship, and Action. Each step is important for getting someone to support your
cause. Understanding and using this model can really improve how you talk to potential
supporters.
Awareness is the first step. It's about letting people know who you are and what you
do. It's crucial because it helps you grab attention in a world where everyone is
competing for it. Without a good strategy for raising awareness, it's much harder to get
supporters, donations, or volunteers.
Continual Awareness is also important. You need to remind people about your mission
several times; often, it takes seven reminders before they really notice you. When
planning your marketing strategies, it’s important to be intentional about your activities
to increase awareness.
So, how can you make sure people remember you?
At Delta Creative Agency, we offer over 25 strategies to build awareness. Here are five
of them:
1. Optimize Your Social Media Presence: Make sure your social media
profiles use the right keywords so people can find you easily. Keep your
profiles interesting and up-to-date.
2. Post Regularly on Social Media: Social media platforms prioritize
consistency in their algorithms. By keeping your profile fresh with content,
your posts will be pushed to the top of the feeds for potential supporters.
3. Leverage the Network of Your Supporters: Ask people who already
support you to share your marketing content and talk about your work with
their friends.
4. Stay Current: Use the latest tools and features on social platforms to
get the most out of them and reach more people.
5. Work with Local Media: Building relationships with local newspapers or
TV stations can help spread your message even wider.

Being thoughtful about how your organization raises awareness is like caring for a
growing relationship—it takes time, effort, and smart planning. Getting people to know
what your organization stands for lays the groundwork for deeper connections, trust,
and, ultimately, actions that help your mission.
Ready to take your nonprofit's marketing strategy to the next level? At Delta Creative
Agency, we specialize in developing tailored awareness strategies that connect deeply
with your audience and build lasting relationships.
Don't let your message get lost in the noise.
Contact us today to discover how our expert team can help you effectively capture attention and drive engagement.
Email matthew@deltacreative.agency for a consultation and learn more about our dynamic
approach to nonprofit marketing.
Comments