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Boost Your Nonprofit's Impact: 3 Social Media Secrets for Increasing Engagement!

matthewrstover

Updated: Dec 15, 2023



After seven years of crafting content for several nonprofits just like yours, we've learned a thing or two about what really gets people talking and sharing. Let's explore three proven approaches to amplify your organization's digital presence.


Make a Splash with Announcements

Think of your social media page as the community bulletin board. When you've got something big to share, this is where you do it. New job positions, exciting grant awards, or major milestones – these are all announcement gold. Why? Because they celebrate your organization's growth and success and people love being part of a success story.


But here's the key: use announcements sparingly. If every other post is an announcement, they lose their sparkle. Keep them special, and you'll see a surge in engagement and enthusiasm from your community each time you share something special.


Showcase Your Organization in Action

Your followers are with you for a reason – they're interested in what you do! So why not show them? Snap some photos of your team in action, whether it's at an event, in the office, or out in the field. These behind-the-scenes glimpses create a genuine connection between your followers and your mission.


Remember, you don't need a fancy camera to capture these moments. Your phone is your best tool. Authentic, in-the-moment photos resonate more than polished, professional shots. They tell your story in a way that's relatable and real, which is social media gold.



Direct Messages: Your Secret Engagement Booster

Here's a little secret: reaching out to your followers via Direct Messages (DMs) can actually bump your content to the top of their feeds. It's like a little nudge to the algorithm saying, "Hey, we're having a conversation over here!"


Take a moment now and then to send a personalized message to your followers. Thank them for their support, ask for feedback, or just say hi. This personal touch not only makes your followers feel special but also increases the chances of your content being seen and shared.


Wrapping Up

So there you have it – three solid gold strategies to boost your nonprofit's social media presence. Announcements, behind-the-scenes snapshots, and a sprinkle of DMs can transform the way your community interacts with your content.

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